WE ARE AUTHENTIC
We didn't learn in a boardroom. We were bred from the street. We're raw, real, and deeply rooted in our culture. We represent with intention, we know what it means to fight for our position. We defend with honor & pride, and we're not scared to do it.
A u t h e n t i c (aw·then·tik) (adj.) - not a marketing word. Not a posture. A standard we were born into, built upon, and will never negotiate. Genuine in origin, character, and intention.
WE ARE METICULOUS
We are obsessive by nature, because when you carry the MBFUMA standard, nothing is an afterthought. Every touchpoint, every product, every visual is held to the same uncompromising level of precision & care. If it bears our name, it has been scrutinized, refined, and perfected.
M e t I c u l o u s (meh·tik·yoo·luhs) (adj.) - not a personality trait. Unwavering attention, leaving nothing to chance and nothing unexamined. A pursuit of perfection.
WE ARE RELENTLESS
We are not afraid of the work. MBFUMA is built on labor, dedication, and an obsessive commitment to fine tuning all areas of everything we do. We don't cut corners, we cover them. Our standard is never just met, it's exceeded, every single time & without exception.
R e l e n t l e s s (reh·lent·lis) (adj.) - of unstoppable determination and uncompromising pursuit; the force behind every standard worth keeping and every legacy worth building.
TOBACCO SORTING
Choice leaves are selected & bunched in hands from tobacco bales. The bunches are then grouped by grade & color, cleaned, and placed to hang dry for optimal deveining condition & sorting.
TOBACCO PREP
The slightly moist bunches are then processed leaf by leaf, where the center vein is removed, and piled into left & right packs for the bodega where they're distributed to the Rolera's.
TOBACCO BUNCH
According to the recipe of the blend, the Bunchero's hand mix the filler leaves. The leaves are compiled by size & grade, and compiled in the Estujado method before the binder is applied.
TOBACCO SHAPE
The fillers are wrapped in a binder leaf & the excess is cut. They then place the bunch into the cigar mold, pressing firmly and pushing the cut end into the rounded head portion of the mold.
TOBACCO WRAP
The Rolera's take the molded cigars after their time in the press & apply the wrapper leaf, using excess wrapper to make the head & the cap. This process is meticulous & is the aesthetic of our cigar.
WE RIDE OR DIE
Traditions don't crumble because they're weak, they crumble because no one stood up to defend them. MBFUMA was born from the belief of the old ways, the craft, the ritual, the culture, the order. And these things, all worth fighting for. Worth preserving, and worth passing on. Amongst the ruins, we still stand. DEFEND FUMA.
S t e a d f a s t (sted·fast) (adj.) - firm in allegiance to a person, belief, or cause. Not subject to change. unwavering in loyalty, commitment, and conviction; resolute in the face of adversity and unchanging in times of struggle.
WE ARE STREET
The world built itself around the things that were always real. Until one day, what was becomes no longer. It's why we were bred in the streets. It's why we stay in the streets. The streets are where the real are. Long before the changes & ripping away of culture, those of the street knew what was coming. MBFUMA wan't there then, but our spirit was, and it's precisely why we're here now. Street-rooted, street-built, and street-certain on exactly who we are & what we represent.
S t r e e t (strēt) (adj.) - possessing an authenticity, awareness, and resilience forged through real life experience; cannot be taught, bought, or imitated. Of undeniable origin & unimpeachable character; the mark of one who has navigated the world on their own terms &emerged with their integrity intact.
WE ARE INTERNATIONAL
The streets we occupy don't all look the same. They don't speak the same language. But they all recognize the same things in a unified fraternity. MBFUMA is not a brand that traveled the world, it is a brand the world found. Found on every corner, in lots of cities, in those shadows & private rooms where tradition, culture, and craft converge.
I n t e r n a t I o n a l (in·ter·nash·uh·nl) (adj.) - existing, recognized, or operating across multiple nations; transcending the boundaries of any single country or culture; when the streets you move in don't share a language but they all know your name. When the culture you carry crosses every border without a passport. When you are not from one place, you are from everywhere that matters.
RAW STREET FUNCTIONALITY
BELIEVE, OBEY, FIGHT
Most of our industry is broken up into two marketing positions, those who consider themselves traditional manufacturers, or those who say industry disruptors. We don't fit either. Our position? A third position; a recognizably different position. A position purely rooted in the risk of true autonomy, and blended with our desire to purvey premium products that don't define your lifestyle, but contribute to the one you already have. Cigars aren't your identity, they're a part of it. If cigar smokers only fraternize with cigar smokers, then how can we DEFEND FUMA?
WE EXIST TO SERVE
All of our products & all of our labor are functional & raw. We've hand-built our expertise, scrutinized our ways, and refined our manner of business all on the street. This is why we refer to our well-developed ethos as, "Raw Street Functionality." The only way our brand can be an extension of the client is if it functions within the client's everyday identity & lifestyle. We create for you. We create not to be the best and only, but because our work must contribute to your greater good. This is our calling, this is our mission. We don't "have" an ego, because we're not here to convince nor impress . Our belief is that we know ours, and ours know us.
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